Exceptional Customer Experience Builds Trust, Loyalty – SIFAX Group Chairman, Afolabi
L-R: Group Head Information Technology, Kayode Ogunwole; Group Head, Marketing and Customer Service, Catherine Abuah; Group Head, Corporate Communications, Olumuyiwa Akande; and Deputy Director, Strategy & Operation, Oliver Omajuwa, all of SIFAX Group at the company's 2026 Customer Service Week celebration in Lagos.
Exceptional Customer Experience Builds Trust, Loyalty – SIFAX Group Chairman, Afolabi
By Success Okezie
The Chairman of SIFAX Group, Dr. Taiwo Afolabi, has said that the surest path to earning customer trust and loyalty is the consistent delivery of exceptional customer experience.
Dr. Afolabi stated this during the celebration of this year’s Customer Service Week held at the company’s headquarters in Lagos.
According to him, the Group’s culture of putting customers first and creating memorable experiences has been a major pillar behind the success story of its subsidiaries across shipping, aviation, haulage, logistics and other sectors.

Speaking on the significance of the celebration, the SIFAX Group Chairman expressed profound appreciation to the company’s clients and partners for their unwavering confidence in the brand.
“To our valued customers, as we celebrate Customer Service Week, I want to sincerely thank you for the trust and confidence you have continued to place in us. Your patronage and partnerships inspire us to continually raise the standard of service we provide,” he said.
“At SIFAX Group, we believe that exceptional service is not just about meeting expectations, but about creating experiences built on trust, responsiveness and lasting relationships. On behalf of the board and management, I wish to express our deepest appreciation to you, our esteemed customers and members of staff for being an important part of our journey. Happy Customer Service Week, we are always happy going the extra mile for you.”
In her remarks, the Group Coordinating Director, Mrs. Wunmi Eniola-Jegede, who was represented by the Director, Operations and Strategy, Mr. Oliver Omajuwa, commended staff across all subsidiaries for their dedication to executing the company’s vision and for sustaining strong customer relationships through excellent service delivery.
“To us at SIFAX Group, every day is a Customer Service Day because customers are the lifeblood of our company. We have positioned ourselves to respond to, service and exceed the expectations of our customers every day. This celebration is to appreciate them for their continuous patronage and support, while also acknowledging the role of our staff who are critical in delivering service to our customers,” she said.

The week-long celebration was marked across all SIFAX Group subsidiaries with a rich line-up of activities including health talks, free medical checks, town hall meetings, wellness and fitness sessions, customer appreciation visits, games and other engaging activities.
The celebration also featured themed dress codes such as traditional attire, old school, corporate wear and sportswear, adding colour and camaraderie to the observance.
Customer Service Week is celebrated globally every first week of October to highlight the importance of customer service and to honour the people who serve and support customers daily.